Trump’s happiest when he’s fighting with someone. And right now he’s fighting with everyone, not just Alvin Bragg (who he has plans for) but with his own people too. He pulled out all the stops yesterday and went after DeSantis with all he’s got. This was a lot more than Charlie Crist did last year… just read all this poison Trump injected into the MAGA bloodstream yesterday:
And if that wasn’t enough for one day, he landed like a 600 pound Trumpanzee on the GOP establishment’s fundraisers and consultants… and their clients. King Kong is majorly pissed off. Alex Isenstadt broke the story last night. This letter, which his campaign sent to the NRCC-- I wonder what McCarthy is tell them-- and 10 top GOP firms, seems pretty definitive… and threatening:
He wants all the small dollar donations for himself and doesn’t want anyone using his name or likeness to make any of the moron MAGA donors thinking they’re giving to Trump, unless they literally are giving to Trump.
The Trump campaign sent the letter to Tag Strategies, Red Spark Strategy, Prosper Group, IMGE, Go Big Media, Push Digital, Convergence Media, Coldspark, Axiom Strategies and Targeted Victory.
Several of the firms are working for prospective GOP rivals to Trump. Coldspark, for instance, is helping former UN Ambassador Nikki Haley, who has announced her candidacy. Axiom is working with a super PAC aligned with Florida Gov. Ron DeSantis and Targeted Victory is a vendor to South Carolina Sen. Tim Scott. Both DeSantis and Scott are seen as likely contenders. The firms also represent a host of other down-ballot candidates within the Republican Party who would stand to benefit from securing a Trump endorsement.
Trump has made similar moves before. In March 2021, his lawyers sent cease-and-desist letters to the Republican National Committee, NRCC and National Republican Senatorial Committee, demanding they stop using his name and likeness in fundraising emails and merchandise. The RNC denied the cease-and-desist demand.
Thursday’s letter is not a legal threat so much as a political one, forcing the party’s main digital consultants to weigh the value of Trump’s endorsement versus the use of his name to raise funds for their clients.
“Going forward, in determining which candidates he will support, the President and his team will consider whether the candidate is paying a digital fundraising vendor that routinely fundraises off of his name, image and likeness without his authorization,” Wiles and LaCivita write. “It is highly unlikely that President Trump will endorse, sign letters for, appear at events with or post on social media about candidates who use such vendors, or invite such vendors’ clients to join him on stage or otherwise recognize them at his rallies and other events.”
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